John FEDOE show

An Interview with Eric Grasland

What are the reasons you actually accepted to test Marketae Exclusively?

Daytona is a very innovative company with a singular offer. Consequently I was right away seduced by Marketae’s ability to show its efficiency.

Notably on networking communication, but at the same time being also very clear for everyone’s expectations and profits.

Marketae also knows how to stress the importance of human relationship on business transactions. To be among the first of using Marketae is already being a groundbreaker.

How would you define Marketae’s concept in just a few words?

Rapidly connecting web-suppliers and their clients with no mental reservation or shams

Marketae treats itself to a totally new interface

What are the reasons you actually accepted to test Marketae Exclusively?

Daytona is a very innovative company with a singular offer. Consequently I was right away seduced by Thanks to a totally new web technology, 2(Ajax), internet users can now more efficiently access To information when it comes to reading out their researched contact’s results. They can also check their results without renewing their web page.

They can select their piece of information and set their read-outs, and quickly load the service as well as the computer data’s read-out.

All those functions are now available to Marketae’s registered subscribers. Also make a note: the application of a system of tags allows you to refine your search.

More powerful then any other lexicon, tags allows a more selective data’s filing, perfectly adapted to the world of B2B.

Marketae now invites all of its registered members and subscribers to better define their activity and And e-shopping by creating their own tags, or even use other web-users’ ones. In a manner of a virtuous circle, Marketae offers everyone the benefit of everybody else’s smart filling, through tags that all subscribers can share.

Marketae and the Tao Business

The word Tao is often translated by “the voice”.

Instead, I’d rather talk about “voices”. Voices that can be as mysterious as unfathomable by provoking amazing encounters.

In January of 2006, Christophe Vigliano has discovered a small removable note book titled “Tao in 20 lessons” which I had written for Psychology Magazine, a French magazine. The idea that Tao’s teaching could actually help us, westerners as stressed and disoriented as we sometimes are, by giving us a true sense for our every day’s routine, totally seduced him.

He was then able to sketch out a new wisdom in accordance to a new art de vivre “liable to lead him to a complete new vision of life in general and to his completely new project of Markatae.com in particular.

With steadfastness and perseverance- 2 key virtue of Chinese wisdom, Christophe finally ended up digging out my email address and was soon able to contact me. It was when I first met with him that he told me about Marketae’s genesis by insisting on the very substance: the impetus will to give the human relationship a centre role in the E-commerce activities. Whether at home or outside, or even at work, we turn to machines to help us solve our problems by the use of a computer screen. But we are not machines.

By conceiving an interactive tool that places the individual in the heart of a very elaborate relational system, Christophe Vigliano wanted to make up for the absence of human relationship in the B2B e-commerce. Without really knowing it, he was motivated by Tao wisdom, the famous ancient China doctrine to fetch an extraordinary dignity to the individual, placing him in third right after Heaven and earth, at the top of living creatures.

I was impressed to discover that a young entrepreneur of the net economy had anticipated the crucial risks contained in the computer revolution: for instance the default of the very nature that makes us human so different from all other species, and in what Confucius calls “Humanity righteousness”: getting over one’s self-centeredness, to favour common good instead of one’s own, as well as evaluating the real value of one’s actions. Which is in fact the Tao’s approach of it calls, the “good functioning of things” that makes the world go round and humans live in harmony. Tao spells with a big T and there are endless Taos: The one for the family, the one for work, not forgetting the one for love or friendship ext, and of course the Tao of business.

Business only occurs when people want it to: The more these people will reach their “personal Tao”, the more they will be in acceptance of their reality with the world around them, and the more business will be profitable for all. “Good luck” to Marketae.com and May Tao be with you! Nathalie Chassériau.
Nathalie Chassériau’s blog

Marketae : People Make Business

At last the Web 2.0 adapted to business needs is going to revolutionize the business world.

For human relationship as well as businesses and so just by using a few clicks.

Marketae: What is it?

Marketae is the first application web 2.B that connects a source of information. For buyers and means of prospecting for commercials at the same time, especially designed for Industry services.

Originated by Christophe Vigliano, this new concept directly flows from:

The Internet technologies; they have now become incontrovertible to the commercial development of companies, but their efficiency may have its drawbacks. The reason being the human factor often overlooked in B to B transactions developed on the web. Well then, people and business are indivisible for one another.

Marketae’s bet is founded on this very principle.

Concept Genesis.

Heading the strategic development of the web agency Multi com, Christophe Vigliano creates and introduces as soon as the end of 1999 a concept very similar to the Web 2.0 in action today. The web 2.0 interacts on the notion of (one to one) derived from the one With one very much favoured at the time. The (one to one) is a well known principle in industry services.

The client integrates de facto the production process and quality control along with his supplier, due to the utmost closer human interacting. By a close observation of the web service’s upsides and downsides in terms of professional social networks, Christophe (Vigliano) was not only convinced of the needs of the Internet to bring people together on the web’s Marketing, but also about its limits.

In the ‘offline life’ through out its business contacts he was able to come to the conclusion that a definite choice for a particular strategy in any kind of a business transaction lay principally in human relationship between people that share congeniality.

The individual first.

That’s exactly what Christophe Vigliano tends to replicate with this Internet’s new ‘tool’ (of search engine). Thanks to numerous encounters among them very decisive ones, he was able to define more accurately his own personal conception of his new offer of services. In the summer of 2006 the technological Marketae’s development was born.

The benefits of Marketae’s offer.

• At the crossroads of the best professional doers of relational marketing-CRM-sourcing, E-procurement or even Marketing direct-Marketae represents a real added value.
• A precise, simple and easy to operate tool with a constantly updated dBM available to web clients and web suppliers at all times.
• An interactive ‘tool’ that puts the individual at the core of a sophisticated relational system. Web-clients, Web-suppliers: Two key actors in the heart of the network.
• For W-Clients, A supplier’s book, listing the highly qualified ones and praised by their clients.
• For W-suppliers, a valid data of prospects. A ‘tool’ for client- listing and visibility for interactive promotions. Meeting point between supply of and demand, Marketae offers a tool especially designed to meet their respective needs and at the same differ from their counterparts.

Marketae’s goals.

Ambitious, Marketae aims of becoming the world reference for W 2.B designed for business to achieve its goal, a multilingual version will be introduced by the end of March 07, but a US implantation is already operating. Many professional networks of small and bigger accounts among which a US French based, already have resorted to Marketae’s services, well before it officially put on line.

The Marketae blog gives the floor to business actors

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